Google Sites is getting somewhere! Google gave it a big update last summer. It's definitely worth to take a closer look. So far I have created 3 sites with Google Sites. One of them is my band's site.
Pro's:
- 100% ad-free all-in-one hosting solution
- Use your own domain (multiple domains are possible)
- Sitesearch included by default
- GDPR-compatible cookiewarning
- Google analytics-ready
- Easy to add a favicon, logo and branding
- Various header& footer-options and sticky topmenu
- Scroll-to-top icon
- Very userfriendly and complete text and image editing
- Intuitive placement of any element on a page, keeping it 100% responsive thanks to a powerful 12-column grid-system.
- Pretty nice mobile hamburger menu (slide-in)
- Neatless integration with all other Google products, like Youtube, Forms, Docs, Maps, etc
- Easily add multiple editors for a given site or hand over its ownership
- I expect a Google site to be SEO-optimized?
- Free SSL certificate included
- Forgot to mention: it's all free, free, free!
Cons:
- Google Sites is not a CMS. It's a basic webpage builder. It's therefore not possible to use it as blog-engine, a newssite, an intranet portal, an e-commerce site nor as any other website where you need to manage lots of different types of content.
- Images are not automatically resized/optimized for the web. Therefore sometimes images are loading too slow, causing a page to act weird before it's completely loaded.
- I also miss a lightbox-plugin for images
- No one-click add-ons like e-commerce, intranets, forum-plugins. Google sites are quite "basic". There is a way to embed any HTML-snippet though.
- Not possible to develop plugins for your site
- Not possible to apply custom CSS and/or add JavaScripts
- Not possible to turn your site into a PWA (Progressive Web Application)
- Very limited templating-capabilities. All you can play with are some colors, images, font-families and font-sizes.
All in all, I think Google beats Mobirise in some domains, especially when it comes to placement of elements. Mobirise is to limited when it comes to placing elements on a page. Especially Google's text-editor is pretty complete. Mobirise adds more beauty, whistles and bells out of the box though.